Martin Roesch : Creative Director and Apparel Designer
- – - – - – - – - – - – - – - – - – - – - – - – - – - – - - ABOUT: Creative Director and Designer bringing 14 years of industry expertise, creating compelling product lines and design leadership for world-class brands, such as: Puma, Under Armour, Asics, Castelli, Skins and others.
Once a pro-athlete, I integrate an added intuition of form, functionality and vision into a multi-faceted design approach. Proven ability in combining innovative design philosophy, with a deep understanding of brand development, business strategy and consumer insight.
My breadth of work has traveled across continents (US, Asia, Europe) delivering award-winning categories in both US and international markets.
- – - – - – - – - – - – - – - – - – - – - – - – - – - – - SKILLS: Creative direction, team management, color theory & trending, category planning, line creation, designing price-point to top-tier, product presentation, sampling, garment construction & fabrication, fit revision, print layout, trim design & development, branding and I.P. creation, packaging & retail graphics and advertising