SNAPSHOT OF WORK

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ABOUT:
Creative Director and Designer bringing 14 years of industry expertise, creating compelling product lines and design leadership for world-class brands, such as: Puma, Under Armour, Asics, Castelli, Skins and others.

Once a pro-athlete, I integrate an added intuition of form, functionality and vision into a multi-faceted design approach. Proven ability in combining innovative design philosophy, with a deep understanding of brand development, business strategy and consumer insight.

My breadth of work has traveled across continents (US, Asia, Europe) delivering award-winning categories in both US and international markets.


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SKILLS:
Creative direction, team management, color theory & trending, category planning, line creation, designing price-point to top-tier, product presentation, sampling, garment construction & fabrication, fit revision, print layout, trim design & development, branding and I.P. creation, packaging & retail graphics and advertising


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PRODUCTS:
Performance Sport and Lifestyle Apparel (Men’s / Women’s / Youth), Compression, Protective wear, Performance Team wear, Outerwear and Accessories


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TOOLS:
Pen & sketchbook, innovative ideation, expert-level Illustrator, Photoshop, InDesign


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CONTACT:
email: mroesch@san.rr.com
phone: +1 619.228.5713